Global Implementation Cases: Dual Penetration in Professional Competitions and Commercial Events
North American Market: Large-Scale Applications from NBA to College Leagues
The 2024 NBA All-Star Game will be the first to utilize the Abison PL Series LED floor screens, featuring innovative interactions such as flame effects synchronized with player movements and real-time data overlays. Ad content can be regionally customized through VAR technology;
The University of Kentucky in the United States has introduced the ASB GlassFloor glass floor screen, becoming the first collegiate basketball team to adopt this technology, with its ceramic dot-patterned surface design enhancing athletic performance stability.
2. Europe and Asia: Parallel Progress in Commercialization and Tournament Upgrades
The German basketball team Bayern Munich announced the long-term adoption of LED floor screens, supporting real-time statistics projections and multi-language advertisement switching to enhance venue operational efficiency;
China's "Star Assembly Celebrity Tournament" integrates basketball competitions with entertainment performances through LED floor screens, creating a cross-industry IP scene with dynamic lighting effects.
III. Reconstructing Commercial Value: Cost Reduction, Efficiency Improvement, and Revenue Diversification
1. Operation Cost Optimization
· Replace traditional sticker advertisements, reduce on-site setup time and labor costs, and improve relocation efficiency by over 60%;
Modular design supports rapid disassembly and reuse, extending the equipment lifecycle.
2. Revenue Model Innovation
Ad spaces can be dynamically allocated, allowing customized brand content to be displayed to audiences in different zones within the same event;
By leveraging derivative services such as virtual tickets and AR interactive games, we expand revenue channels during non-event periods.
